“If you torture the data long enough, it will confess” said the British economist Ronald Coase. I will soften this quote as “If you massage the data long enough, it will tell you its story. ” I find this to be a good visual of what we do in post processing of data obtained through design exploration. We sort it, group it, and color it. We add, subtract, divide and multiply it. We compute its eigenvalues and its regressions coefficients. We do all this to understand the story behind the data and then use this information to make better design decisions.

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